Brand design
Identity systems, from the palette to the sign.
A brand is everything people meet before they meet you: the colours, the type, the voice, the photographs, the sign on the door. We build all of it as one system, so every piece looks and sounds like the same place.
What you receive
One language, for everything you make.
Strategy
- Positioning
- Brand promise and essence
- Story and manifesto
Voice
- Tone of voice
- Word banks and signature phrases
- Copywriting
Identity
- Logo and marks
- Colour palette
- Typography
Art direction
- Photography
- Film
- Styling and shoots
Applications
- Signage
- Stationery and print
- Templates for web and social
The brand book
- Guidelines for every touchpoint
- Files for print and screen
- A guide your team can use
How we work
From what you stand for to how it looks.
Listen
We begin with your story, the people you serve and what sets you apart, and study the field you work in.
Define
We put what you stand for into words: your position, your voice, the feeling every piece should carry.
Design
We build the identity around it: the mark, the colours, the type, the photography, and how they work together.
Deliver
You receive a brand book and every file you need, so anyone who works on the brand can keep it consistent.
Selected work
Serena Beach Retreat
Inside the name, a language was waiting: Se · Re · Na, an arrival, a return, a belonging. It now guides the copy, the guest journey and the website of a retreat in Nosara, Costa Rica.
View the case studyQuestions
What is the difference between a logo and a brand?
A logo is one mark. A brand is the whole language around it: the colours, the type, the voice and the photographs, working together so that everything you make feels like you.
Do we need a brand strategy first?
It helps. Knowing what you stand for and who you serve makes every design decision clearer, so we begin every brand project there.
Can you work with our existing logo?
Yes. If your logo already works, we can build the rest of the identity around it, or refine it so it fits the new system.
Can you carry the brand into a website and campaigns?
Yes. We design and build websites, and plan the campaigns and social content that carry the brand into the world.
Other services
Work together
Tell us about your business, the people you want to reach and how you would like them to feel. A few lines are enough to begin.